Tourism New Zealands new mobileled global campai

first_imgTourism New Zealand’s new mobile-led global campaign –‘One journey leads to another’ – begins with a film, shot specifically for vertical screens, that explores NZ’s hidden gems – from diving at Poor Knights Islands marine reserve and glamping in Abel Tasman National Park, to discovering ice tunnels on Franz Josef Glacier.“New Zealand’s tourism has seen unprecedented growth in recent years, with more Aussies now seeking out a more diverse and enriching holiday experience. With new discoveries just waiting to be unearthed, we wanted to show the range of experiences and hidden gems that New Zealand has to offer and inspire travellers to go beyond the key hubs,” said Andrew Fraser, Director of Marketing Tourism New Zealand. The campaign will be launched across global media partners including Facebook and Google, WeChat and Qyer, and will run in all Tourism New Zealand’s target markets. Tourism New Zealandlast_img read more