QLD tourisms bounce back

first_imgResilient Queenslanders during cyclone Yasi Source = e-Travel Blackboard: K.W A year on from Queensland’s devastating floods and cyclone Yasi, tourism is bouncing back in the sunshine state as operators are resilient in improving their business to attract visitors in greater numbers.According to Australian Bureau of Statistics results, growing tourist numbers point towards a positive future with an increased occupancy rate and average length of stay.  This in part comes from the success of Tourism Queensland’s $12 million Nothing Beats Queensland campaign that was released immediately after the summer’s disasters.Far North Queensland, the worst hit area from the cyclone, has reported solid bookings for many accommodation houses over the Christmas and New Year holiday period.Mantra, one of the biggest operators of hotels in Queensland, reported a rise in occupancy rates of up to 10 per cent in North Queensland, 8 per cent on the Sunshine Coast and 4 per cent on the Gold Coast.Tourism Minister Jan Jarratt paid tribute to Queensland’s tourism operators for their resilience and determination and said while the future looks positive there was still a lot of work to be done.Far North’s tourism recovery officer Richard Blanchette, who was appointed to work with operators as they rebuild after Yasi, identifying issues and helping businesses bounce back, will remain in the position until Easter due to extra funding.Mr Blanchette acknowledged the strength of people in the region as they use the experience of the cyclone to “adapt and expand”.”We need to acknowledge just how far we have come and what we have achieved instead of solely focusing on what there is left to do,” Mr Blanchette said.last_img

Leave a Reply

Your email address will not be published. Required fields are marked *