inRiver Helps Customers Publish Product Information Across Key Marketplaces Faster and Easier

first_imginRiver Helps Customers Publish Product Information Across Key Marketplaces Faster and Easier Than Ever MTS Staff WriterJune 27, 2019, 7:43 pmJune 27, 2019 AbsolunetinRiverMarketing TechnologyNewsproduct information managementSaaS PIM solution Previous ArticleNew Benchmark Report Confirms the Power of Localized Social Marketing in Franchise Brand GrowthNext ArticleAbsolutdata Named Best Overall AI-Based Analytics Company in 2019 AI Breakthrough Awards Program New Summer Release Helps Product Marketers With the Functionality That Helps Them Stock, Merchandise, and Optimize the Digital ShelfinRiver, leading product information management (PIM) company, announced the addition of syndication capabilities to its comprehensive portfolio along with other major technology updates around enterprise readiness and extensibility. These updates, specifically the addition of syndication capabilities, solidify inRiver as the only one-stop-shop SaaS PIM solution currently on the market.inRiver’s new syndication abilities will allow customers to distribute their product content anywhere at any time, including countless online marketplaces and retailers.“The added syndication functionality of inRiver is going to transform the ways in which enterprise organizations use PIM today to market and sell products,” said Mathieu Kittel-Hudon, PIM practice lead at Absolunet. “The ability for merchants to be more autonomous when it comes to configuring omnichannel exports changes the game for e-commerce and merchandising teams.”Marketing Technology News: SureDone Enhances Automation Engine to Support Marketplaces and Complex IntegrationsAdditional benefits for inRiver customersExpanded content segmentation functionality for large enterprises serve multiple brands and divisionsSingle-sign-on and security assertion markup language (SAML) eliminates the need for users to remember passwords, increased security with a single point of authentication, and a standardized format that allows seamless authentication between systemsApplication templates allow users to extend or customize iPMC with their own or third party applicationsA REST application program interface (API) allows users to build integrations in any code language. It enables customized interfaces within iPMC to provide a strong framework for interface templates like application templates or in-context editing, and extends enrich PDF/preview templates with information from other entitiesUpdated adapters for EPiserver Commerce, Salesforce Commerce Cloud, schema-based outbound, and delimited import for greater extensibility.Marketing Technology News: Native Mobile Apps Market Expanding Massively by 2020“The needs of successful enterprise organizations never slow down,” said Eric Waller, CTO and EVP of products, inRiver. “This latest release of inRiver PIM offers our enterprise clients robust functionality to meet their evolving needs including syndication, content segmentation, rest API, application templates, and single sign-on. As our clients innovate and expand into new markets and geographies, we will grow with them and support them.”Marketing Technology News: Monetate Exceeds $2 Billion in Influenced Revenue and Unveils New Brand Identity and Leadership at Cannes Lions 2019last_img

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