7 MustWatch Videos for Successful Chief Marketing Officers

first_imgAside from the CIO, the Chief Marketing Officer is one of the more evolving roles in any industry. Paradigm shifts are common. Budgets are expanding. Responsibility towards the bottomline is becoming paramount to the success of the future CMO.At Openview, we have the pleasure of interfacing with the best minds in the B2B SaaS industry on a daily basis. Why keep all the content to ourselves? Below you’ll find seven videos from the best minds in the marketing space on how to achieve success as a current and future CMO.1. Getting Started: Success Secrets for Incoming CMOsJeanne Hopkins | SVP & CMO, Continuum Managed IT Services2. Understanding Your Role: Growth Stage MattersBrian Kardon | CMO, Lattice Engines3. How the CMO Role Evolves at Different Growth StagesJeff Whatcott | Co-Founder & CEO, Outlearn4. Diving in and Setting ExpectationsJeanne Hopkins5. Keys to Building a High-Performing Marketing TeamBrian Kardon6. Top 5 Skills You Need to SucceedBrian Kardon7. Qualities of the Best Modern CMOsJeff WhatcottAddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img

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