Virgin and Singapore Airlines launch frequent flyer conversion

first_imgVirgin Australia and Singapore Airlines today launched their world-first conversion initiative, enabling members of Velocity Frequent Flyer and KrisFlyer to convert Miles and Points between programs.Velocity Frequent Flyer and KrisFlyer members are now able to convert their Points and Miles at a rate of 1.35 to1.00, offering greater access to Reward Seats and flight upgrades on one another’s airlines.The conversion rate selected reflects the fact that each airline program operates in a different reward program currency.As part of a range of enhancements, Velocity Frequent Flyer members will soon experience a more seamless booking process through a major upgrade to the online booking capability.Velocity Frequent Flyer chief executive officer Neil Thompson, said that the airline is constantly looking for new ways to enhance the program.“The introduction of this unique conversion opportunity between KrisFlyer and Velocity Frequent Flyer will allow us to take the program to the next level for our members, we recognise the value our alliance with Singapore Airlines offers, providing access to more than 80 international destinations,” Mr Thompson said.Singapore Airlines senior vice-president marketing planning, Ms Lee Wen Fen, said that Singapore Airlines is proud of the new partnership.“We are proud to offer KrisFlyer members this world-first innovation in the frequent flyer space. We are constantly seeking to enhance our loyalty program to ensure that it provides even more benefits to our members,” Ms Fen said.By unlocking greater redemption opportunities, customers of both reward programs can now earn points by booking flights with each airline.Source = ETB Travel News: Lewis Wisemanlast_img

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