Oxfam GB launches first paid-for online ad campaign

first_img Howard Lake | 14 June 2001 | News  51 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Read Monitoring advances lead to first paid-for Oxfam campaign by Chris Dillabough at New Media Age. Online charity advertising took a significant step forward with the news that Oxfam GB is to run its first paid-for online advertising campaign.Online charity advertising took a significant step forward with the news that Oxfam GB is to run its first paid-for online advertising campaign. The move from testing to application comes after Oxfam believes it is capable of measuring online adverts’ effectiveness.Previous online advertising has been possible through donated space. Paid-for advertising will be taken out with the ValueClick network, which is offering the charity a discount. Oxfam will pay only on click-throughs, not impressions, and will measure how many click-throughs convert into donations. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Oxfam GB launches first paid-for online ad campaignlast_img read more

Most parent-friendly charities revealed by Guardian

first_imgHowever, the Guardian described the charity sector as surprisingly mediocre at supporting its working parents given its underpinning of social values. The paper says that even at the better performing charities maternity pay was nothing special, or had strings attached.Cancer Research UK came into the ‘Poor in sector’ category apparently because of its ‘early return option’ which gives mothers the option of returning to work 17 weeks after starting maternity leave and having 17 weeks at full pay, rather than 13 weeks’ at full pay and 26 weeks on statutory maternity pay. Other charities that don’t make the grade for the Guardian are British Heart Foundation and RNLI. An ‘out of the running’ category lists Macmillan Cancer Support, Marie Curie Cancer Care and RSPCA. Tagged with: Management AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Save the Children UK is the most parent-friendly charity in the UK to work for, according to a new survey by the Guardian which covers a range of sectors individually.Also deemed ‘above average’ are the NSPCC, Oxfam, RSPB, Wellcome Trust, National Trust, Unicef UK and Leonard Cheshire.Save the Children hits the top spot because it offers better SMP arrangements than the legal requirements plus childcare vouchers and flexible working. Advertisement  75 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 30 July 2007 | News Most parent-friendly charities revealed by Guardianlast_img read more